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Reciprocate Encounter: Understanding Your Brand and Good-Will Equity
Wednesday 1 November, 2017 @ 10:00 am - 12:30 pmFree
The Reciprocate Encounters programme continues with a brand workshop – Understanding Your Brand and Good-Will Equity, with speaker Ryan Howe from Monchü.
There is an emergence of commercial brands that are trading in more than goods – they’re trading in good. What’s more, consumers are falling in love all over again. Big businesses are trading in Good-Will Equity – a commodity that charities have in plentiful supply. What is Good-Will Equity? Well it’s NOT: one-off donations, Christmas, raffles or car stickers. It IS: It’s like a currency – accumulative and transferable, the resonance between you and your stakeholders and customers. It creates feelings of empowerment and meaning, it can be traded but not necessarily bought and sold. It could set your organisation on the path to a stable and sustainable future.
10.00am – Arrival and refreshments
10.30am – Workshop commences
11.15am – Break
12.30pm – Close
ABOUT RYAN HOWE
Ryan is a designer and brand strategist, who loves creating everything from furniture and interiors to graphic design and websites. He is big on behavioural-led design and social impact, not to mention social media. He is involved with the Robin Network and his business is a member of Reciprocate, a responsible business group. Ryan is happy when he’s able to connect charities and social enterprises with the corporate sector.
This workshop is exclusively for social enterprises, charities, not-for-profits, CIC’s or socially impactful businesses. PLEASE NOTE THAT SPACES ARE LIMITED FOR THIS WORKSHOP.
To sign up, please visit the Clark Howes website.