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OCF skills workshop: Using Local Insight to make the case for your charity’s work
Wednesday 7 April @ 10:30 am - 11:30 amFree
This online workshop for charities and community groups will show you how to use our data mapping tool to inform your fundraising and storytelling.
Persuading donors and grant funders to invest in your work involves telling the story of the needs in the communities you are serving. If you can combine personal stories that tug at the heartstrings with hard data on the problems, you can make a compelling case for support.
Local Insight is a data mapping tool that helps you do just that. It provides many layers of relevant, up-to-date open data matched to the geographies you work in. It enables organisations to make better-informed decisions to improve their services, bringing in hundreds of data sources that give objective information about deprivation, health, education, housing, employment, crime and much more. Users can choose a dataset of interest, then zoom in on the map to see information about the population right down to neighbourhood level. The colour-coded maps compare local data to the national picture so that users can identify those areas most in need.
Developed by OCSI, the tool is usually a paid-for product, and OCF has used it since 2018 to build a knowledge bank of reports that identify priority geographies and beneficiary populations for our grant-making. OCF has now funded a publicly available version for Oxfordshire, with a view to equipping the charities, community groups and statutory partners we work with to access this valuable data. This makes the tool free and unrestricted for you to access.
In this workshop, Simon Barnard, self-declared OCF data geek, will demonstrate how to get the most out of this tool, and answer your questions on how you might use it in your organisation. The workshop is free and will be carried out on Zoom.